Driving Real Impact Through Purposeful Strategy
Helping purpose-driven brands grow through community-first content and creative strategy.
I'm Dahn, a Social Media Manager with 3+ years of experience building intentional, community-first content strategies. I specialize in content planning, influencer partnerships, and platform-specific growth tactics. From shaping brand voice to delivering impactful campaigns, I help businesses and creators show up with clarity and consistency across Instagram, Facebook, LinkedIn, Pinterest, and TikTok.
Passionate about connecting brands with their perfect audience
I'm a dedicated social media marketing professional with over 5 years of experience in creating compelling digital experiences. My journey began with a fascination for how social platforms could transform brand storytelling and customer engagement.
Throughout my career, I've developed expertise in content strategy, community management, paid advertising, and analytics. I believe in the power of authentic storytelling and data-driven decision making to create meaningful connections between brands and their communities.
Strategic Thinking
Developing comprehensive social media strategies aligned with business objectives
Creative Passion
Passionate about creating engaging content that resonates with target audiences
Innovation Focus
Always exploring new trends and technologies to stay ahead in digital marketing
Audience-Centric
Deep understanding of audience behavior and community building strategies
Career Journey & Professional Growth
A progressive career path in social media marketing, with increasing responsibilities and measurable impact across diverse industries.
Senior Social Media Specialist
Lead social media campaigns for multiple clients across various industries. Developed comprehensive content strategies, managed paid advertising budgets, and achieved significant growth in engagement and conversions.
Key Achievements:
- Increased average client engagement rates by 150%
- Managed $500K+ in annual ad spend across platforms
- Led a team of 3 junior marketers and content creators
Social Media Marketing Coordinator
Managed all social media channels for a growing e-commerce brand. Created content calendars, executed influencer partnerships, and optimized conversion funnels from social platforms.
Key Achievements:
- Grew Instagram following from 5K to 50K in 18 months
- Launched successful TikTok presence with 100K+ followers
- Achieved 4.2x ROAS on Meta advertising campaigns
Digital Marketing Assistant
Supported senior marketers in developing and executing social media strategies for B2B and B2C clients. Gained experience in content creation, community management, and analytics reporting.
Key Achievements:
- Assisted in managing 15+ client social media accounts
- Created over 500 pieces of social media content
- Improved client reporting efficiency by 40%
Technical Skills & Core Competencies
A comprehensive skill set developed through hands-on experience and continuous learning in the ever-evolving social media landscape.
Platform Expertise
Content & Creative
Analytics & Strategy
Advertising
Community Management
Tools & Software
Portfolio of Successful Campaigns
A showcase of diverse social media projects demonstrating strategic thinking, creative execution, and measurable results across various industries.
E-commerce Brand Social Media Transformation
Complete social media overhaul for a fashion e-commerce startup, including brand positioning, content strategy, and paid advertising campaigns across multiple platforms.
Key Results:
- 847% increase in Instagram followers
- 312% boost in website traffic from social
- $180K revenue generated in 90 days
B2B SaaS LinkedIn Growth Campaign
Developed and executed a comprehensive LinkedIn strategy for a SaaS startup, focusing on thought leadership content and lead generation through organic and paid efforts.
Key Results:
- 5,200 new LinkedIn followers
- 340% increase in demo bookings
- Featured in 3 industry publications
Restaurant Chain Local Marketing
Created hyper-local social media campaigns for a restaurant chain, leveraging location-based targeting and user-generated content to drive foot traffic and online orders.
Key Results:
- 156% increase in online orders
- 89% boost in foot traffic
- Expansion to 3 new locations
Fitness Brand Community Building
Built an engaged fitness community across social platforms, creating workout content, nutrition tips, and motivational campaigns that drove app downloads and subscriptions.
Key Results:
- 25K engaged community members
- 200% increase in app downloads
- 85% improvement in user retention
Beauty Brand Influencer Campaign
Orchestrated a multi-platform influencer marketing campaign for a beauty brand launch, managing relationships with micro and macro influencers to maximize reach and authenticity.
Key Results:
- 50+ influencer partnerships
- 2.5M total campaign reach
- 15% conversion rate from influencer traffic
Tech Startup Brand Awareness
Launched social media presence for a tech startup from zero, developing brand voice, visual identity, and content strategy to establish market presence and credibility.
Key Results:
- Built following from 0 to 10K across platforms
- Established thought leadership presence
- Generated 500+ qualified leads
Continuous Learning & Professional Development
A commitment to staying current with industry trends and best practices through formal education and professional certifications.
Education
Bachelor of Arts in Marketing
University of California, Los Angeles
Focused on digital marketing, consumer behavior, and brand management. Graduated Magna Cum Laude with a 3.8 GPA.
Digital Marketing Specialization
Google Digital Academy
Comprehensive program covering SEO, SEM, social media marketing, and analytics. Capstone project on social media ROI measurement.
Professional Certifications
Meta Blueprint Certification
2023Meta
Advanced certification in Facebook and Instagram advertising, covering campaign optimization and measurement.
Google Ads Certified
2022Certification in Google Ads fundamentals, search advertising, and display advertising.
HubSpot Content Marketing Certified
2022HubSpot Academy
Comprehensive certification covering content strategy, creation, and promotion across digital channels.
Hootsuite Social Media Marketing Certification
2021Hootsuite Academy
Professional certification in social media strategy, content planning, and community management.
Continuous Learning
Recent courses and workshops to stay current with industry trends:
Let's Connect and Discuss Opportunities
I'm always interested in discussing new opportunities, collaborations, or simply connecting with fellow marketing professionals. Feel free to reach out!
Contact Information
Ready to Connect?
Whether you're looking for a social media marketing professional to join your team or want to discuss potential collaborations, I'd love to hear from you.
Available for freelance projects and full-time opportunities